Posts tagged branding resources
5 elements that make an effective website

Websites have a lot of moving parts, and there are different areas you need to consider before beginning the design phase. Your website is made up of content, photos, and graphic elements to keep the reader interested and complete whatever your main action is (whether that’s list building, booking a service or following you on social media). 

There are 5 main elements that every effective website needs.

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Why you need to hire a designer for your website

As a business owner, I completely understand that money is tight. There are a lot of things you need to invest in, and deciding where to put your money and energy can be a tough choice. Some areas you’re going to have to do it yourself but your branding and website are NOT one of those areas. 

Some think an alternative to this would be to have a designer create a brand for you, and then you DIY the website using Squarespace or a pre-made Wordpress template. Sounds like a great compromise right? 

Hiring someone to take over both areas is so important and here's why.

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How to find the right designer for you

So you’ve decided you want to hire a designer for your project. You’re so excited about your ideas but a little nervous about finding the right designer to work on it. There are handfuls of amazing designers available to work on your project, but how do you know if they’re right for you? Here are a few ways to know if they’re right for you:

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Common branding mistakes (and how to fix them)

If you're creating a logo for yourself, this post is a must read. Creating an effective brand that represents what you do and attracts the right clients can be tricky. Often times new businesses will go the DIY route, which is okay when you're testing your idea or trying to see if your business is even viable. Before you DIY your logo, read what some common mistakes are and how to fix them. 

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6 branding myths busted

As a member of some amazing facebook groups, and working with clients one-on-one to create amazing branding, I've heard the same myths come up over and over again. I love working with other creative business owners to create a brand and visual identity that truly represents them and attracts the clients they want to work with. But because branding is such a hot topic, and is discussed everywhere online, there can be some common misconceptions.

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