Branding encompasses a wide range of things and is the essence of your business. Even if you don’t have a visual style or identity in place, you still have a brand. You begin building that brand the second you start marketing yourself, working with clients and developing your services and packages.Read More
Branding is a buzzword that has been used a lot, especially in the online business world. You know it’s important, you know it will help you achieve your goals, but you’re not sure when you need it or when you need to re-design.
There are a few ways to tell when your brand is no longer effective and outdated and it’s time to invest in a new one.Read More
If you're creating a logo for yourself, this post is a must read. Creating an effective brand that represents what you do and attracts the right clients can be tricky. Often times new businesses will go the DIY route, which is okay when you're testing your idea or trying to see if your business is even viable. Before you DIY your logo, read what some common mistakes are and how to fix them.Read More