Branding encompasses a wide range of things and is the essence of your business. Even if you don’t have a visual style or identity in place, you still have a brand. You begin building that brand the second you start marketing yourself, working with clients and developing your services and packages.Read More
Hiring a new designer can be a little un-nerving. You’ve never worked with them before and you may be a little nervous, unsure of what to expect, or not really clear on what you’re exactly receiving at the end of it all. By asking the right questions, and expressing your concerns from the start, you will not only build a stronger relationship with your designer, but also ensure there's not confusion or disappointment.
Just like hiring an employee, business coach, photographer, decorator etc., you should have some questions ready to make sure you’re a good fit, and that you’re receiving everything you expect to.Read More
Brainstorming is a great way to get lots of different ideas recorded in a short period of time. But more importantly, it allows the creativity to flow without any restrictions, judgement or pressure. Brainstorming is an important part both for me and my client, which is why it’s a four-part process for me.Read More
The internet is one of my happy places, and there are so many great things that are shared, posted, written etc. on a weekly basis. I want to share things that have resonated or connected with me each week.Read More
Fonts are part of my happy place. As a graphic designer, I use them in literally all aspects of my business. There are thousands of fonts to choose from, but picking the perfect font for your branding can be no small feat. Pinterest is plastered with “20 of the best free fonts” style posts, but what most small business owners don’t know is, they may not be the best choice for your brand.Read More
It's been proven that investing in your business, gives you a return. Investing can inlcude coaching, photography, a new website or visual look. But investing in a new brand can look expensive at first glance. You may be thinking: how on earth am I going to afford that? It's to risky to invest that much. What if it doesn't help my business?Read More