Branding Refresh + Squarespace Website Design for Alyssa Ryan Photography
Alyssa Ryan Photography Branding Refresh + Squarespace Website Design
Alyssa Ryan Photography specializes in capturing people just they way they are as the fun and goofy couple their friends and family know they are. She believes that love is all you have left in this world when everything else is stripped away, and capturing those moments forever, the way her couples see themselves is why she does what she does. Her favourite part of being a photographer is genuinely connecting with her couples and specializing each session or location specific to them.
Alyssa’s objective is to make each and every person feel comfortable and have fun during their shoot to reveal their true personality.
Most of all, Alyssa’s audience cares about being genuine, having fun and not taking themselves too seriously, but still expecting professional service and quality work. They want their relationship captured in the same way they see their relationship (fun, goofy, laid back and full of laughter and love). They connect well with other people that are easy going, fun and professional.
They’re not afraid to laugh at themselves and are comfortable being exactly who they are. They want to hire Alyssa because they believe that they both share the same view of the world and they trust that Alyssa can capture their relationship the way they view it.
LOGO & COLOURS
Together we worked on a branding refresh and Squarespace website design. Alyssa came to me with a logo she already loved and was working for her business (originally designed by Emily at Sugar Pine Design). We worked together to build out that brand into a cohesive colour palette, develop patterns to add texture to her marketing materials, create a type style guide, and build a few marketing materials to help her streamline her business.
We created a simplified version of her logo for her submark by simply taking away the type stacked at the bottom.
These colours have a very warm, inviting and authentic feel to them. They are all deeper in tone, with a few neutrals mixed in to provide balance. Instead of using a black, I have included a grey slate so that it is more inviting and less harsh then a straight black.
The autmn red, burnt orange and light lavendar are used as the three main colours in the examples, while the other colours support and accent sparingly. The accent green is used very sparingly throughout the brand and is just to add a pop.
Type, Patterns & Design Materials
For Alyssa's brand I have mixed a more traditional serif font, with a more modern, sleek and clean lines font. All of the main headlines will be the Cormorant Garamond. This emulates a feeling of trust, professionalism and authenticity. While subheadings will be Josefin Sans, a more clean, modern font. Avenir was chosen for all of your paragraph text because of it’s easy readability, and clean edges.
Patterns are a way to add texture and depth to your brand and marketing materials. Each of these patterns can be mixed with the colour palette, layered ontop of different colours or photos to bring texture and depth to the brand and marketing materials.
All of these are meant to be subtle when used, as to not take away from the feel of the photography you are showcasing. The first one has that hand-drawn, textured look to give it a more humanist feel, which plays well with the connecting piece. The second is a more abstract, subtle pattern. The third one incorporates florals, which adds that romantic feel.
Included above are some sample pages for the pricing guide for her wedding collections. The front showcases a sublt pattern near the bottom to add some texture.
The second page showcases a the quote featured on the mood board to connect with your ideal client. I included a small description of your philosophy again to connect with your ideal clients. These are used to remind them again of who you are, what you believe, and how you will connect with them.
Squarespace Website Design
To finish up our project we created a romantic, timless and simple website to showcase Alyssa's work, and connect her audience to the core of her brand.
We combined all of her brand elements to create a website that was effective, leading the visitor through each page, showcasing her beautiful photography.
We also included her testimonials throughout her website to build trust and showcase what it's like to really work with her. As well as some quotes that connect well with Alyssa's philosophy.
SUMMARY & WRAP-UP
Keeping their ideal client in mind, we developed brand strategy, a new look that resonates well with their ideal client, and a fully-functional Squarespace website.
Branding, print materials, business cards, welcome guide, pricing guide, and Squarespace website